Perilaku Penggunaan Tik Tok Sebagai Media Promosi Pebisnis
نویسندگان
چکیده
This research aims to see the effect of easy use, low cost promotion, target advertising on decision use Tiktok as a business promotion medium. The number respondents used is 97 respondents, sample technique non-probability sampling and method uses quantitative because owners who tiktok for are infinite. primary data obtained by using questionnaire distributed owners, then processed through SPSS application. In this study, it was found that variables did not affect promotions social media, while targeted had an influence decisions media promotions.
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ژورنال
عنوان ژورنال: Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)
سال: 2022
ISSN: ['2685-869X']
DOI: https://doi.org/10.47065/ekuitas.v3i4.1451